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Aging 2.0

Nov 5, 2015

RVA launched an exciting new national chapter of Aging 2.0 under the umbrella of The Greater Richmond Age Wave collaborative. The Business for Life work group, coordinated and hosted the first pitch session, featuring entrepreneurs in our local area at “Aging2.0 Richmond Pitch Event | Caregiving, Transportation & Housing.” Industry leaders from the region and across the state converged on the VCU Art Depot on Nov. 5 to hear pitches, learn about innovation in aging, and enjoy food and liquid networking. The event featured a competition and cash prizes for the winning pitch.

Pitches on innovations in aging ranged from person-centered care for elders aging with a dementia related disorder to assistive technology for aging in place and rural transportation solutions.  The winning entry was submitted and pitched by Lindsay Seymour, Gerontologist, who educated engaged audience members with her presentation on "Catch a Glimpse of Me", video based interviews for individuals with dementia to capture preferences that support a person-centered approach to care.

Aging2.0 is a global organization that aims to accelerate innovation that will improve the lives of older adults around the world. Richmond is one of 18 local chapters in North America. Local events like the Nov. 5 pitch session allow chapters to host innovators and have them present to a broad cross-section of the aging and long-term care community; this helps the global network see where innovators are and what they’re working on. The organization provides opportunities to connect with investors, mentors and other strategic groups.

The Business for Life work group, part of the implementation of the Greater Richmond Regional Plan for Age Wave Readiness, is chaired by Beth Ludden, Senior Vice President of LTC Product Development for Genworth Financial. The group brings together a network of businesses, professionals focused on aging challenges & services, VCU professors and students, and local providers focused on future services and products that appeal to a growing market of consumers. By considering key factors of physical environment, access to services, customer appeal, workforce, marketing and engagement, the Business for Life work group provides a platform to foster sound business practices and enhance profitability.

Through its Aging2.0 Richmond Chapter, the Business for Life work group will facilitate connections between innovators in the aging and senior care space – crossing industries and encouraging others to work in the area. These efforts seek to propel these communities to be important parts of the local innovation establishment, so they can continue to evolve and support themselves in a sustainable way. As with all work group initiatives, these goals promote active aging, as well as engagement, livability, stability and wellness for all generations in the Richmond region.

Interested in pitching? email​

WHAT: Aging2.0 Richmond Pitch Event | Caregiving, Transportation & Housing
WHEN: 5 - 7 p.m. on Thursday, November 5, 2015
WHERE: VCU Arts Depot, 814 W. Broad Street, Richmond, VA 23220
Learn more at the event page:


Special thanks to the Greater Richmond Age Wave sponsors:

The Richmond Memorial Health Foundation

The Community Foundation 


United Way of Greater Richmond and Petersburg